Birds Eye Ireland - Cookie Policy

Our website uses cookies. These cookies are used by us and our partners for different purposes, including personalising content, tailoring advertising to your interests and measuring website usage. Read more about the individual cookies we use here in our Cookie Policy. By clicking "Accept Cookies", you also agree that your data collected on our website may be linked to other data about you our partners hold and may be transferred to countries outside of the EU/UK, for example the USA (e.g. by Google Analytics or by our social media partners). Such other countries might not provide the same level of data protection than the EU/UK and your data may be accessed by government authorities. To manage cookies, click on “Cookie Settings”.

Our website makes use of cookies and similar technologies. This Cookie Policy describes which cookies we use, for what purposes we use them and the options available to you to manage these cookies.

This Cookie Policy is dated January 2024.

At we use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us improve the performance of our website to provide you with a better user experience. Cookies may also be set through our site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites.

To get the most out of our website, you need to have all cookies enabled. If you don't wish to enable cookies or wish to disable specific cookies, you will still be able to use the website but may not be able to use all of its features or functions.

To manage your cookie preferences on our website, please click here:

What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Cookies are widely used to help make websites work or work in a better, more efficient way, such as by recognising you and remembering information that will make your use of the website more convenient (such as by remembering your preference settings).

First-party cookies and third-party cookies

Cookies set by us are called first-party cookies.

We also use third-party cookies – which are cookies from a domain different than the domain of our website – for our advertising and marketing efforts and to track your usage of our site to provide you with targeted advertisements.

First-party and third-party cookies enable the website to recognise whether you have already accessed our site through your browser and, in many cases, it then varies the content displayed.

Cookies are downloaded by your internet browser the first time you visit a website. The next time you visit the site from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie).

These third-party providers set cookies when you are logged on to their pages and visit our site. We have no influence on the cookie settings of these third-party providers. Please visit the websites of the relevant third-party providers to obtain further information on how they use cookies.

Persistent and session cookies

Depending on their lifespan, cookies can be distinguished between “persistent” or “session” cookies. A persistent cookie is a cookie that is stored on your computer until it expires or you delete it.

A session cookie, on the other hand, is deleted when you close your browser.

Cookies we use and purposes

Cookies are used for a variety of purposes. The table below explains the first- and third-party cookies we use on our website, why we use them and how long the different cookies are stored on your computer or mobile device.

How to manage cookies in your browser settings

To manage your cookie preferences on our website please click here:


If you do not want our website to store cookies on your computer or mobile device, you can change your browser settings. You can adjust your settings so that you receive a warning before certain cookies are stored. Another option is to adjust your settings so that your browser refuses most of our cookies or only certain cookies.

Please be aware that if you do not want to accept any cookies, our website might not function properly. It may be that several functions will be unavailable to you or that you will even be unable to view certain parts of our website.

Please note that you will have to change your settings for each browser and device you use. The procedures for changing your settings and cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser:

Changes to the policy

We may change this Cookie Policy from time to time at our sole discretion. Any change will be applicable at the time of posting on our website.

Contact and queries

If you have any questions about the cookies used on our website, please contact us via the Contact Us page and indicate the nature of your query.