Frozen food reduces food waste
Did you know that 1/3 of all food is wasted*? And that one of the best ways to reduce food waste is to freeze it? You will be surprised at the huge difference frozen food can make.
Freezing food can help reduce waste during fishing or farming, transportation and even when preparing dinner at home. Frozen food also leads to significantly less household waste. It stays fresh for longer and you can use only what you need.
*1/3 wasted stat: Study of food waste generated across the EU 27 states, Bio Intelligence service report for European Commission, Technical Report - 2010 – 054.
High quality, convenient food all year round
Frozen fish and veg stays fresh and tasty in the freezer, letting you enjoy high quality food no matter the season. Frozen food is easy to prepare and portion, so it is a perfect solution for an active and modern lifestyle.
Did you know that fish sold ‘fresh’ can actually be more than 2 weeks old depending on the distribution chain and species-specific shelf life? Our fish and seafood are caught at their peak of quality and frozen within 4 – 8 hours. So, which do you think is the freshest?
As nutritious as fresh
Not everyone knows that frozen food can be just as nutritious as fresh food.
We flash freeze our food so we don’t have to use additional preservatives, keeping it fresher for longer.
Fresh produce loses its vitamins during storage over time, but freezing vegetables actually locks in the vitamins and minerals. It also means that frozen veg can better retain vitamins over time. Taste and texture are also unaffected by the freezing process, so it’s a win-win.
Remember, frozen vegetables count towards your 5 a day just as much as fresh vegetables – making it even easier to eat healthily.
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