The benefits of frozen

A healthy, balanced and varied diet should combine foods from all food groups in adequate amounts. Vegetable growing and harvesting follows specific seasons, meaning that off-season access to fresh vegetables is limited.  Our frozen Birds Eye vegetables perfectly fit into a healthy balanced diet and are available year-round. Read more to understand how freezing offers you convenient access to great quality, tasty and nutritious foods.

Do fresh vegetables contain more nutrients than frozen vegetables?

Freezing is a natural preservation process which does not require the use of additional preservatives. Vitamins and minerals are ‘locked in’ through freezing, while fats, proteins and carbohydrates are unaffected. Therefore, frozen food is a real alternative to fresh, that’s just as good nutritionally.

In contrast to fresh produce which loses vitamins during storage over time, Birds Eye frozen vegetables have their nutrients locked in. The vitamin content of frozen vegetables is generally the same as, and in some cases even better than, their fresh counterparts, and the mineral content of frozen vegetables remains generally the same as found in fresh foods. Also, importantly, frozen vegetables count towards your daily ‘5 a day’ recommended intake!

Why buy frozen food?

You might think of frozen products as the ‘back up’ option, but frozen is the real alternative to fresh. It’s just as good as fresh nutritionally, but also has many other extra advantages!

If you want to provide a healthy, balanced diet for you and your family, it’s recommended to include fruits and vegetables daily. Freezing food makes fruits and vegetables accessible to everyone, everywhere and every day.

Fresh fruits and vegetables may have been stored out on shelf for many days by the time you buy them, and are often consumed after being stored for another couple of days at home. Because they have not undergone any preservation over this period, the quality of fresh fruits and vegetables decreases during storage, and vitamin content can also lower. Freezing requires no preservatives, yet maintains quality, and can help to retain the nutrients, locking in vitamins from harvest until consumption.

Not only are our frozen Birds Eye vegetable products quick and easy to prepare, but they also help to reduce food waste. You can easily control your portions by using only as much as you need and putting the rest of your frozen food back in the freezer, which in turn saves you money from not having to throw away left-overs