Give Frozen a Chance
Frozen food often gets the raw deal for being less nutritious than fresh, but the truth is some of the healthiest foods in the supermarket are in the freezer aisle. To prove our point, we have rounded up the top myth-busting reasons for stacking up your freezer.
Less Waste and More Money
Did you know every year a whopping 18 million tonnes of food ends up in UK landfill (source)? Choosing to purchase frozen food instead of letting fresh go to waste, not only saves money but also can really help to limit this problem and in time lead to a reduction in food waste. Photo by influencer lecoindemel
Convenient For Everyone
Living in a world obsessed with finding convenience, it’s no surprise we turn to quick meal options. Whether you’re a parent with children or a millennial with a busy schedule, you may often find yourself short on time when it comes to preparing dinner and this is where frozen is our saviour. With more and more healthy innovative products making their way into our supermarkets, you don’t need to buy countless more ingredients or spend hours prepping for your next cuisine.
Full of Nutrition
Once produce is at its peak ripeness, it’s immediately frozen through a technique called flash freezing. This process locks in vitamins and minerals to keep fruit and veggies' high nutritional content. Fresh produce on the other hand is picked and left for up to 4 days in storage before it’s unpacked and into your fridge. It’s in this storage phase that fresh loses a considerable amount of nutrients. For more information check out our Benefits of Frozen,