Why buy frozen food?
You might think of frozen products as the ‘back up’ option, but frozen is the real alternative to fresh. It’s just as good as fresh nutritionally, but also has many other extra advantages!
If you want to provide a healthy, balanced diet for you and your family, it’s recommended to include fruits and vegetables daily. Freezing food makes fruits and vegetables accessible to everyone, everywhere and every day.
Fresh fruits and vegetables may have been stored out on shelf for many days by the time you buy them, and are often consumed after being stored for another couple of days at home. Because they have not undergone any preservation over this period, the quality of fresh fruits and vegetables decreases during storage, and vitamin content can also lower. Freezing requires no preservatives, yet maintains quality, and can help to retain the nutrients, locking in vitamins from harvest until consumption. Try some of our delicious pulses and peas recipes.
Not only are our frozen Birds Eye vegetable products quick and easy to prepare, but they also help to reduce food waste. You can easily control your portions by using only as much as you need and putting the rest of your frozen food back in the freezer, which in turn saves you money from not having to throw away left-overs. Our delicious meals also save on waste, by providing a perfectly portioned meal for 1.