The Benefits of Frozen Fish


A healthy, balanced and varied diet should combine foods from all food groups in adequate amounts. Fishing has specific catch seasons, meaning that off-season access to fresh fish is limited.  Our frozen Birds Eye Fish products perfectly fit into a healthy balanced diet and are available year-round. Read more to understand how freezing offers you convenient access to great quality, tasty and nutritious foods.      


Does fresh fish contain more nutrients than frozen fish? 

Birds Eye fish and seafood are caught at their peak of quality and frozen within 4 – 8 hours to deliver optimum quality to our consumers . On the other hand, fish sold ‘fresh’ can be more than 2 weeks old depending on the distribution chain and species-specific shelf life.  

Freezing is a natural preservation process which does not require the use of additional preservatives. Vitamins and minerals are ‘locked in’ through freezing, while fats, proteins and carbohydrates are unaffected. Therefore, frozen fish is a real alternative to fresh fish, that’s just as good nutritionally.    


Why buy frozen fish? 

Frozen is the real alternative to fresh- not just the ‘back up’ option you may think of it as. It has many extra advantages over fresh, and is also just as good as fresh nutritionally. 

If you want to provide a healthy, balanced diet for you and your family, it’s recommended to include fish at least weekly. Freezing makes fish and seafood accessible to everyone, everywhere and every day. 

Access to locally-caught fresh fish is very location-dependant, and quantities available tend to be limited. Also, some fish species have short catching periods, and prices can hike at certain times of the year.  Birds Eye fish and seafood is available throughout the country, is available year-round, and is easy to prepare and versatile. It’s therefore the real alternative to fresh for everyone.  

Not only are our frozen Birds Eye products quick and easy to prepare, but they also help to reduce food waste. Our fish comes pre-portioned, and you can put portions from multipacks back in the freezer for another meal! This means no mess or waste from preparing or portioning fish, and no need to throw away uncooked frozen fish portions you don’t want to use for that meal. A perfect solution!