Clarence Birdseye invented the fast freezing process, that would one day become standard practice across the world.
This also removed many of the labour constraints imposed by having to pack within the pea season
Birds Eye put Captain Birdseye in all their fish advertising, with the strapline Only The Best For The Captain's Table
Captain Birdseye returned to our TV advertising. He was seen on board his ship fighting off a giant Octopus!