Birds Eye History

Birds Eye History
    1924
    Clarence Birdseye invents the fast freezing food process.

    Clarence Birdseye invented the fast freezing process, that would one day become standard practice across the world.

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    1930
    The Birdseye multiple plate freezer
    The key to Quick Freezing was the introduction of the multiple plate freezer, invented and patented by Clarence Birdseye.
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    1938
    Introduction of frozen food to the UK
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    1950
    Birds Eye launches its firsts beef burger
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    1955
    Fish Finger Production begins
    Since their introduction, more than 15 billion fish fingers have been sold in the UK alone!
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    1963
    Individual bulk freezing of peas was introduced
    This allowed subsequent packing to be planned in throughout the year. Flexible packaging lent itself to high speed packing.

    This also removed many of the labour constraints imposed by having to pack within the pea season
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    1965
    Frozen distribution grows
    60 refrigerated vehicles were bought to transport frozen goods.
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    1967
    Captain Birdseye arrives!
    Captain Birds Eye Becomes the Birds Eye advertising mascot. He was played by actor John Hewer until 1998 when he officially retired.

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    1969
    First colour TV commercial featuring Birds Eye Peas
    Timeless icons like Patsy Kensit fronted our ‘pop’ advert – the first colour commercial ever to be shown in the UK
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    1969
    A sign of the times
    By 1969 56% of all homes had refrigerators.
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    1975
    Rapid growth of the supermarkets
    The way people purchased their food changed in the 70's. The 70's saw a massive rise in the amount of supermarkets in the UK.
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    1979
    Nutritional information on packaging
    Birds Eye was amongst the first companies to introduce nutritional information on the packaging. This was before the legal requirement to do so.
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    1981
    Potato Waffles production begins
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    1985
    Only the best for the Captain's table

    Birds Eye put Captain Birdseye in all their fish advertising, with the strapline Only The Best For The Captain's Table

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    1993
    The Captain is famous!
    Captain Birds Eye was voted the most recognised sea captain after Captain Cook in a poll.
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    2004
    Birds Eye changes Logo
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    2007
    Pollock fish fingers launched
    Alaskan Pollock fish fingers is launched to reduce pressure on cod
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    2008
    Birds Eye Changes logo
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    2009
    Bake to Perfection is launched
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    2010
    Clarence the bear
    Clarence the bear was introduced as a brand ambassador and appeared in Birds Eye tv adverts.
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    2011
    Birds Eye changes logo
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    2014
    Inspirations is launched
    We believe that your mid-week deserves more! That’s why we created Birds Eye Inspirations; a collection of mouth-watering dishes made with only the freshest, finest ingredients.
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    2016
    The worlds most expensive fish finger sandwich
    The world's poshest and most expensive fish finger sandwich was created by Birds Eye to mark the Queen's 90th birthday.
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    2016
    Captain Birdseye returned

    Captain Birdseye returned to our TV advertising. He was seen on board his ship fighting off a giant Octopus!

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    2016
    The Fish Finger Sandwich Awards is launched
    We launched the inaugural Fish Finger Sandwich Awards to celebrate the nation’s love for one of its most popular sarnies.
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    2017
    Birds Eye Launch Inspirations Mini Fillets
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