We always source responsibly

We are proud of being transparent about where and how we source our fish, protecting future supplies by working with those who share our sense of responsibility for marine resources, habitats, and ecosystems.


Our Captain's Fish Finder makes it easy for you to find out where the fish in your pack comes from, providing reassurance that our products are fully sustainable.


We became a founding member of the Marine Stewardship Council (MSC) in 1997.

Today we’re proud that we are the largest branded user of the MSC Ecolabel. Our goal is to help people make nutritious and sustainable food choices by increasing availability of sustainably sourced Fish.



Learn more

When you choose our fish, you choose fish that’s good all round. Find out about the other ways we are ensuring that future generations can enjoy fish too.