MARINE STEWARDSHIP COUNCIL
We became a founding member of the Marine Stewardship Council (MSC) in 1997.
Today we’re proud that we are the largest branded user of the MSC Ecolabel. Our goal is to help people make nutritious and sustainable food choices by increasing availability of sustainably sourced Fish.
Imagine sailing the seas at all hours, facing all weathers to bring home the freshest fish. Our fishermen, just like The Captain, eat the cold for breakfast, washed down with a glug of driving rain. So make yourself a fish finger sandwich, pull up a chair and put yourself in the ice-cold boots of those who brave the oceans.