We care
for the oceans

We know that ocean health is fragile so we are doing our bit to help prevent and recycle ocean-bound waste, as well as making sure our processes and products minimise their impact on the planet.


The Global Ghost Gear Initiative (GGGI) is the world’s largest cross-sectoral alliance committed to driving solutions to the problem of lost, abandoned and otherwise discarded fishing gear (also known as ‘ghost gear’) worldwide.

We want to be proactive in tackling this issue by supporting initiatives that remove waste from the ocean or prevent debris from entering it.

Our first step in this journey has been to become a member of Global Ghost Gear Initiative (GGGI).



Learn more

When you choose our fish, you choose fish that’s good all round. Find out about the other ways we are ensuring that future generations can enjoy fish too.